Expert insights, strategies, and analysis for Amazon advertising optimization
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Are your Amazon PPC automatic campaigns burning through ad spend with minimal results?You’re not alone—and you’re not stuck. While automatic campaigns offer ease of setup, they often fall short when it comes to profitability. If you’re serious about optimizing Amazon PPC automatic campaigns, it’s time to rethink your strategy and apply smarter techniques that drive […]
If you’re advertising on Amazon but don’t fully understand the terminology, you’re not alone. Many sellers struggle to make sense of the Amazon PPC terms that impact their campaigns. This Amazon PPC glossary explains the most important advertising metrics and concepts—so you can make smarter decisions, increase ROI, and grow your business. Whether you’re new […]
Are your Amazon ads failing to gain traction?Low impressions can destroy your advertising ROI before it even starts. In this guide, you’ll learn how to optimize Amazon PPC for low-impression products, boost your ad visibility, and finally get the clicks and conversions you deserve. What Are Low-Impression Products in Amazon PPC? Low-impression products are listings […]
Choosing the right keyword match type is one of the most important decisions you’ll make when running Amazon PPC campaigns.Broad match, Phrase match, and Exact match each play a unique role in how your ads perform—and more importantly, how well they convert. In this in-depth guide, we’ll explore the differences between Amazon’s keyword match types […]
Launching a new product on Amazon? You need to get your product in front of the right audience fast, drive early sales, and climb the rankings. Amazon PPC for new product launches is the key to gaining visibility and ensuring your product is noticed by potential buyers. But with the right AI-powered PPC strategies, you […]
If you’re running Amazon ads without using predictive analytics, you’re leaving sales on the table. With rising competition and fluctuating demand, guessing your bids and keywords just doesn’t cut it anymore. This guide explores the role of predictive analytics in Amazon PPC and how it improves campaign performance, reduces ad waste, and helps sellers win […]
If you’re running Amazon PPC ads, understanding key performance metrics is essential for growing your business. Knowing how to track and optimize CTR, CVR, ACoS, and TACoS will help you improve your campaigns, save money, and increase sales. In this guide, we’ll break down these four important Amazon PPC metrics and show you how to […]
If you’re an Amazon seller struggling with high ACoS and low ad performance, your keyword strategy might be to blame. The solution? Long-tail keywords. In this guide, you’ll learn how to use long-tail keywords for Amazon PPC to: What Are Long-Tail Keywords in Amazon Advertising? Long-tail keywords are highly specific search phrases, usually containing three […]
As an Amazon seller, staying ahead of PPC trends is critical for success. With Amazon’s constant algorithm changes and fierce competition, manual PPC management just doesn’t cut it anymore. To win, you need an intelligent, automated solution. That’s where Amazon PPC AI bidding comes in. In this blog, we’ll explore why AI-powered bidding is the […]
