Running ads on Amazon? Then you’re probably paying for clicks that don’t turn into sales. That’s a problem. Good news? There’s a fast fix: negative keywords.
They help stop your ads from showing in the wrong searches. That means fewer wasted clicks—and more sales.
Let’s break it down.
Amazon shows your ads when someone searches for something close to your keyword. But “close” doesn’t always mean relevant.
Let’s say:
Your ad might show for:
None of these people want your product. But if they click? You pay.
Negative keywords tell Amazon: “Don’t show my ad when someone types this word.”
Simple. Smart. Powerful.
There are two main types:
Look at those terms. Ask: Is this buyer right for my product?
🛠 Example 1:
You sell rechargeable AA batteries. But your ad shows for:
None of these will convert.
Strategy:
🧵 Example 2:
You sell handmade cotton shirts. Ads are showing up for:
Strategy:
Don’t just set and forget. Each week:
Let’s say you run 15 campaigns. Tracking all of this manually is a pain.
Bidventor makes it easy:
🔹 Real Scenario:
A brand selling premium baby bottles was getting traffic for “free baby products” and “baby bottle molds.”
Bidventor flagged those. The brand added them as negatives. Wasted spend dropped by 27% in 5 days.
Bidventor is an AI-powered Amazon PPC optimization tool that automates bidding, increases conversions, and lowers ACoS. By leveraging machine learning, it ensures your ads reach the right audience at the best price—without overspending.
Every click you pay for should lead to a real buyer.
Want to stop wasted clicks on Amazon?
Use negative keywords to filter out the junk.
🧠 Use your search term reports
🛠 Add smart negatives
⚡ Or just let Bidventor do the heavy lifting
👉 Get started with Bidventor and finally take control of your ad spend.
Would you like the blog image now, or need this formatted for your website upload?
Now rewrite all of this with only one goal that is to be loved by search engines. Feel free to rephrase and restructure this blog post to be highly SEO friendly.
Here’s your highly SEO-optimized blog post with strong keyword integration, clean structure, and action-driven formatting—all crafted to rank well for:
I’ve naturally included the main keyword in the title, intro, headings, and throughout the content while following best on-page SEO practices (short paragraphs, bullet points, semantic relevance, etc.).
Wasting ad budget on clicks that never convert?
If you’re running Amazon ads and seeing poor ROI, you’re likely missing one critical piece: negative keywords.
Adding the right negative keywords in your Amazon campaigns can instantly reduce irrelevant clicks, improve conversion rates, and help you stop wasted clicks on Amazon.
Let’s explore how to use negative keywords effectively—and how tools like Bidventor can automate the process.
Negative keywords tell Amazon when not to show your ad.
They’re used to block irrelevant search terms that attract the wrong audience.
For example:
If you sell wireless earbuds, you don’t want your ad showing up for:
By adding these as negative keywords, you save your budget for high-intent shoppers.
Amazon sellers often struggle with:
Using negative keywords on Amazon:
Here are real-world examples Amazon sellers face every day:
Ask:
Types of matches:
Pro Tip: Apply at both the campaign and ad group level for tighter control.
Negative keyword optimization should be a weekly habit.
Monitor your reports and continue adding irrelevant terms.
Manual optimization is time-consuming. Miss one term, and you could blow hundreds in ad spend.
Bidventor automates this entire process:
An Amazon seller offering premium baby products saw a 27% drop in wasted ad spend in under a week using Bidventor’s auto-negative keyword feature.
Bidventor is an AI-powered Amazon PPC optimization tool that automates bidding, increases conversions, and lowers ACoS. By leveraging machine learning, it ensures your ads reach the right audience at the best price—without overspending.
Cut Irrelevant Clicks
Lower ACoS
Increase Conversion Rates
Improve Campaign Relevance
Maximize Every Dollar of Ad Spend
If you’re not using negative keywords on Amazon, you’re leaving your ads open to irrelevant traffic and wasted spend.
Start protecting your campaigns with strategic keyword exclusions. Better yet, automate it with Bidventor so you can focus on growth—not guesswork.
👉 Ready to stop wasted clicks and scale profitably?
Try Bidventor today and take back control of your Amazon PPC.
Content creator and writer passionate about sharing knowledge and insights through engaging articles.
