Expert insights, strategies, and analysis for Amazon advertising optimization
Stay updated with our latest blogs and expert analysis of trending topics.
Running ads on Amazon? Then you’re probably paying for clicks that don’t turn into sales. That’s a problem. Good news? There’s a fast fix: negative keywords. They help stop your ads from showing in the wrong searches. That means fewer wasted clicks—and more sales. Let’s break it down. Why You Keep Paying for the Wrong […]
If you’re running ads on Amazon, you’ve probably obsessed over your ACOS (Advertising Cost of Sales). Many sellers believe a lower ACoS always means better performance. But here’s the truth: ACOS alone can mislead you. If you’re not looking at profitability alongside ACOS, your Amazon PPC strategy is incomplete. In this guide, we’ll explore how […]
If you’re an Amazon seller, you’re already familiar with how time-consuming and complex PPC management can be. From adjusting bids manually to identifying profitable keywords, the process can eat up hours—with no guarantee of better results. That’s why AI for Amazon PPC is no longer optional—it’s a must-have if you want to scale profitably and […]
If you’re selling on Amazon, Q4 is the time to scale up fast—or fall behind. Holiday shoppers are active, ready to spend, and moving fast. With major events like Black Friday, Cyber Monday, and the Christmas rush, competition is fierce and costs can skyrocket. The only way to succeed? A well-planned Amazon Q4 PPC strategy […]
If you’re running Amazon PPC campaigns, your bidding strategy can be the difference between profitable growth and wasted ad spend. As Amazon becomes more competitive, the question every seller must ask is: Should you use Amazon bid automation or stick to manual bidding? This blog breaks down the key differences, pros and cons, and real-world […]
Looking to optimize your Amazon PPC campaigns faster and more efficiently? Amazon bulk files are one of the most powerful yet underutilized tools in a seller’s arsenal. With bulk operations, you can update bids, pause low-performing keywords, and fine-tune your campaigns in minutes—not hours. If you’re still manually editing Amazon ads through the UI, it’s […]
Are your Amazon PPC ads getting clicks but not enough sales? You could be facing a hidden Amazon conversion rate drop—a silent profit killer that wastes ad spend and tanks your return on investment. In this SEO-friendly guide, we’ll break down exactly how to identify conversion rate issues, fix them, and keep your Amazon ads […]
If you’re running Amazon ads, understanding the right Amazon advertising metrics is the difference between scaling your sales or burning your budget. In this complete beginner’s guide, you’ll learn what CPC, ACOS, and ROAS mean, why they matter, and how to improve them to grow your Amazon business. What Are Amazon Advertising Metrics? (And Why […]
Amazon advertising has become increasingly competitive, and choosing the right automation tool can directly impact how efficiently ad budgets are managed. Perpetua, Helium 10, and Bidventor are three well-known Amazon ads automation platforms, each designed for different types of sellers, budgets, and levels of control. In this comparison, we break down how Perpetua vs Helium […]
