Amazon advertising has become increasingly competitive, and choosing the right automation tool can directly impact how efficiently ad budgets are managed.
Perpetua, Helium 10, and Bidventor are three well-known Amazon ads automation platforms, each designed for different types of sellers, budgets, and levels of control.
In this comparison, we break down how Perpetua vs Helium 10 vs Bidventor differ in terms of automation capabilities, ease of use, pricing approach, and ideal use cases — so Amazon sellers can make an informed decision based on their specific need
Amazon sellers today face several structural challenges when managing PPC campaigns:
• Rising CPCs and volatile ACoS across competitive categories
• Manual bid adjustments that don’t scale as product catalogs grow
• Difficulty identifying which keywords actually drive profitable sales
As a result, many sellers turn to Amazon ads automation tools to manage bids, budgets, and keyword performance more efficiently. Automation helps reduce human error, respond faster to performance changes, and maintain consistency across large or complex ad accounts.
Perpetua is an Amazon ads automation platform that also supports advertising on Walmart and Instacart. It is designed for sellers who need multi-channel ad management and automated bid optimization.
Key Features:
• Automated bid and budget management
• AI-driven campaign optimization
• Support for multiple sales channels
Strengths:
• Scales effectively across multiple marketplaces
• Offers detailed reporting and analytics
Limitations:
• Higher cost, which may not suit smaller sellers
• Some features may require a learning curve
Ideal for: Large brands or agencies managing campaigns across multiple e-commerce platforms
Helium 10 is an all-in-one Amazon seller platform that includes PPC automation through its Adtomic module. For a broader view of Amazon advertising tools, see our Amazon ad management tools comparison: Teikametrics vs Intentwise vs Bidventor.
Key Features:
• Integrated keyword research and product discovery tools
• Automated campaign and bid management via Adtomic
• Reporting and analytics to monitor campaign performance
Strengths:
• Comprehensive toolset for sellers who prefer an all-in-one platform
• Centralizes advertising and seller operations
Limitations:
• Learning curve for new sellers
• Higher cost may not suit smaller businesses
Ideal for: Established Amazon sellers seeking a single platform for both PPC automation and seller management
Bidventor is an AI-powered tool for Amazon PPC automation that focuses on optimizing bids, tracking conversions, and improving ad efficiency. It uses machine learning to adjust bids in real-time and identify high-performing keywords, helping sellers manage campaigns more effectively..
Key Features:
• Real-time automated bid adjustments
• Campaign insights and performance analytics
• Smart keyword optimization
Strengths:
• User-friendly interface for small to mid-size sellers
• Affordable and focused solely on Amazon ads
Limitations:
• Currently does not support multi-channel advertising
Ideal for: Amazon sellers seeking automated, hands-free PPC management
Full automation: tools that manage bids and campaigns automatically (e.g., Bidventor)
Advanced control: platforms offering deeper customization and analytics (e.g., Helium 10 or Perpetua)
New sellers: intuitive platforms with minimal setup (e.g., Bidventor)
Advanced sellers: feature-rich solutions for detailed campaign management (e.g., Helium 10 or Perpetua)
Case Study:
Beauty Brand
Problem: High ACoS and manual bid adjustments.
Solution: Switching to AI-powered bid automation reduced wasted spend and improved efficiency.
Tip: Daily automated bid adjustments help control ad costs without constant manual effort.
Sports Gear Seller
Problem: Stagnant sales and limited scaling.
Solution: Focusing on top-performing keywords and adjusting bids intelligently increased sales.
Tip: Let automation tools prioritize profitable keywords for scalable growth.
Home Goods Seller
Problem: Poor ROI from irrelevant clicks.
Solution: Implementing negative keyword filters reduced wasted traffic and improved conversion rates.
Tip: Use keyword filters to focus ads on relevant audiences.
Example tools like Bidventor can handle these optimizations automatically, helping sellers save time and improve campaign performance. learn more about Bidventor’s Amazon PPC automation.
Verdict: Choosing the right Amazon ads automation tool depends on your business goals, budget, and level of desired automation.
Tools focused on AI-powered bid management can reduce wasted spend and improve conversions.
Multi-platform tools are better for large brands needing cross-channel campaigns.
All-in-one suites help sellers who want additional analytics and seller tools in one place.
For sellers seeking an intuitive, Amazon-focused solution, tools like Bidventor provide hands-off automation, real-time bid adjustments, and efficiency improvements.
Connect your Amazon account or upload a bulk file. BIDVENTOR's AI will optimize your bids, cut wasted spend, and boost ROAS.
The BidVentor Editorial Team is a dedicated collective of Amazon PPC and paid advertising experts. We empower brands to unlock scalable growth through data-driven strategies, precision campaign management, and a relentless focus on ROI. Our mission is to transform your ad spend into your most profitable channel.
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