If you’re searching for Helium 10 vs Perpetua, you’re likely trying to decide which Amazon PPC tool delivers better performance, automation, and ROI.
Both tools are popular among Amazon sellers, but they serve different needs depending on your business size and strategy.
This guide compares Perpetua vs Helium 10 in terms of features, pricing, automation, and ease of use—so you can choose the right tool.
Amazon advertising is becoming more competitive every year.
Sellers face:
Rising CPC across categories
Frequent bid changes in auctions
Difficulty scaling campaigns manually
Automation tools help you:
Adjust bids in real time
Reduce wasted ad spend
Improve ROAS without manual work
👉 Learn how bidding impacts performance:
https://bidventor.com/blog/posts/amazon-bid-management-strategies-for-2026-bidventor
Perpetua is an Amazon PPC automation tool designed for brands running ads across multiple platforms like Amazon and Walmart.
Key features:
AI-powered bid optimization
Multi-channel ad management
Advanced analytics dashboard
Pros:
Great for scaling large ad accounts
Supports multiple marketplaces
Cons:
High pricing for small sellers
Requires learning and setup time
Best for: Large brands and agencies
Helium 10 is an all-in-one Amazon seller platform that includes PPC automation through its Adtomic tool.
Key features:
Keyword research tools
PPC automation
Listing optimization
Pros:
All-in-one ecosystem
Strong keyword data
Cons:
PPC automation is not as advanced as dedicated tools
Can be complex for beginners
Best for: Sellers who want one platform for everything
When comparing Helium 10 vs Perpetua, here are the main differences:
Perpetua focuses on automation and scaling
Helium 10 focuses on all-in-one seller tools
Automation strength: Perpetua > Helium 10
Ease of use: Helium 10 < simpler tools
If your goal is better PPC performance, dedicated automation tools usually perform better.
| Feature | Perpetua | Helium 10 |
|---|---|---|
| PPC Automation | Advanced AI bidding | Moderate (Adtomic) |
| Keyword Research | Limited | Strong |
| Ease of Use | Medium | Medium |
| Multi-Channel | Yes | No |
| Best For | Large brands | All-in-one sellers |
While comparing tools, many sellers now look for simpler and more efficient automation solutions.
Bidventor is an AI-powered Amazon PPC automation tool that focuses on:
Real-time bid optimization
Reducing wasted ad spend
Improving campaign performance
Unlike complex platforms, it is designed to be easy to use while still delivering strong results.
👉 Explore Bidventor:
https://bidventor.com
👉 Learn more about automation strategies:
https://bidventor.com/blog/posts/ai-amazon-ads-optimization-explained-bidventor
Choose Perpetua if:
You run ads across multiple platforms
You manage large-scale campaigns
Choose Helium 10 if:
You want keyword research + PPC in one tool
You prefer an all-in-one platform
Choose AI-focused tools if:
You want faster optimization
You want to reduce manual work
You want better efficiency in Amazon PPC
A typical Amazon seller switching to automation sees:
Lower CPC due to smarter bidding
Reduced ACoS through better targeting
Higher ROAS from optimized campaigns
Automation tools adjust bids instantly based on performance, which is difficult to achieve manually.
Both tools are strong but serve different purposes.
Perpetua is better for large brands and multi-channel campaigns
Helium 10 is better for all-in-one seller workflows
If your focus is Amazon PPC performance, choosing the right automation tool can significantly improve results.
Is Helium 10 better than Perpetua?
Helium 10 is better as an all-in-one tool, while Perpetua offers stronger PPC automation.
Which tool is best for Amazon PPC automation?
It depends on your needs. Some tools focus on automation, while others combine multiple seller features.
Is Perpetua worth it?
It is powerful but may be expensive for small sellers.
For sellers seeking an intuitive, Amazon-focused solution, tools like Bidventor provide hands-off automation, real-time bid adjustments, and efficiency improvements.
Connect your Amazon account or upload a bulk file. BIDVENTOR's AI will optimize your bids, cut wasted spend, and boost ROAS.
The BidVentor Editorial Team is a dedicated collective of Amazon PPC and paid advertising experts. We empower brands to unlock scalable growth through data-driven strategies, precision campaign management, and a relentless focus on ROI. Our mission is to transform your ad spend into your most profitable channel.
