If you’re an Amazon seller struggling with high ACoS and low ad performance, your keyword strategy might be to blame. The solution? Long-tail keywords.
In this guide, you’ll learn how to use long-tail keywords for Amazon PPC to:
Long-tail keywords are highly specific search phrases, usually containing three or more words. These keywords reflect clear buyer intent and often result in higher conversion rates compared to broad or short-tail keywords.
These phrases are less competitive, more targeted, and better aligned with buyer search behavior.
When using Amazon Ads (sponsored products or sponsored brands), bidding on generic keywords can drain your budget fast. Here’s why long-tail keywords give you a competitive advantage:
Targeting high-intent keywords helps Amazon’s algorithm understand your product’s relevance, improving your ad rank and campaign performance.
ACoS (Advertising Cost of Sales) is a key performance metric for Amazon sellers. A high ACoS means you’re spending too much to make a sale and help reduce ACoS by:
Selling “portable pet water bottles”? Instead of bidding on “dog water bottle,” use:
These keywords not only attract the right audience but also reduce competition and increase conversion probability.
Want to find long-tail keywords that rank and convert? Follow this step-by-step strategy:
Start typing your main product keyword and let Amazon’s search bar show relevant long-tail suggestions. These are actual customer queries.
In Amazon Seller Central, review your search term reports. Look for 3-6 word phrases that generated sales with a low ACoS.
Try tools like:
Add qualifiers like:
These modifiers make your keywords more specific and better matched to purchase intent.
Manual keyword optimization is time-consuming and prone to error. That’s where Bidventor comes in.
Bidventor is an AI-powered Amazon PPC optimization tool. It automates your bidding process, increases conversions, and lowers ACoS by using real-time data and machine learning.
If you sell “vegan protein powder,” Bidventor may uncover and prioritize:
Bidventor tracks which of these phrases convert and optimizes your bids accordingly.
Looking to take it further? Here are some SEO-friendly PPC tips for ranking with long-tail keywords:
Make sure your product title, bullet points, and backend search terms include long-tail variations.
Group keywords by intent or feature. This improves ad relevance and increases conversion potential.
Once a long-tail keyword proves its value, set it to exact match and increase the bid slightly to dominate ad placements.
Exclude generic or broad match keywords that lead to high clicks but no sales.
Using long-tail keywords in your Amazon advertising strategy is the most effective way to improve targeting, increase sales, and lower your ACoS.
They help you:
And the best part? You don’t have to do it manually.
Let Bidventor handle the keyword discovery, bid adjustments, and performance tracking with AI.
👉 Try Bidventor today and unlock the full power of long-tail keywords for your Amazon PPC campaigns.
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