How to Combine Amazon PPC with External Traffic for Maximum Sales and Growth

If you want to boost your Amazon sales and grow your brand fast, you need to combine Amazon PPC with external traffic sources. Running Amazon PPC alone limits your reach. But adding traffic from platforms like Facebook, Google Ads, and influencer campaigns drives more potential buyers to your listings.

In this post, you’ll learn why combining Amazon PPC with external traffic is critical for Amazon sellers. You’ll discover common challenges sellers face when using this strategy and how Bidventor’s AI-powered bidding tool helps you optimize campaigns, increase conversions, and lower ACoS.

Why Amazon Sellers Must Combine Amazon PPC with External Traffic

Amazon’s search algorithm favors products that sell quickly and consistently. More sales mean higher organic rankings, more visibility, and greater long-term success.

However, relying solely on Amazon PPC ads may not bring enough traffic to your product listing. This is why many successful sellers choose to combine Amazon PPC with external traffic sources such as:

Facebook Ads
Google Search Ads
Influencer Marketing campaigns

Using external traffic helps increase your listing’s visibility and sales velocity. This strategy results in better organic rankings and lower advertising costs over time.

Common Challenges When Combining Amazon PPC with External Traffic

While combining the external traffic can boost growth, many sellers face these challenges:

Tracking Difficulties: It’s tough to know which external ads drive actual Amazon sales.
Inefficient Ad Spend: Ads on Facebook or Google may attract clicks but no purchases.
Complex Campaign Management: Managing multiple ad platforms and optimizing bids manually is overwhelming.

Without proper tools and strategy, sellers waste money and miss out on growth opportunities.

How Bidventor Helps Sellers Combine PPC and External Traffic Efficiently

Bidventor is an AI-powered Amazon PPC optimization tool designed to automate bidding and improve campaign performance. It helps sellers combine Amazon PPC with external traffic by:

Automatically adjusting bids in real time based on traffic spikes from Facebook, Google, or influencer campaigns.
Shifting budget to high-converting keywords to maximize sales.
Reducing wasted spend on keywords that don’t perform.

With Bidventor, sellers gain precise control over ad spend and maximize the value of every visitor driven from external traffic.

Proven Strategies to Combine Amazon PPC with External Traffic

Here are actionable strategies to successfully combine:

1. Run Facebook Ads with Amazon Attribution and Branded Keyword Targeting

Use Facebook ads offering limited-time coupons or discounts.
Track clicks and conversions with Amazon Attribution links.
Use Bidventor to increase bids on branded keywords when traffic spikes from Facebook ads.

2. Use Google Search Ads to Target Problem-Solution Keywords Linked to Amazon Listings

Target Google keywords related to your product’s problem or niche.
Drive traffic to a content page or directly to your Amazon product via tracked links.
Let Bidventor focus your bids on keywords converting from this external traffic.

3. Leverage Influencer Campaigns with Branded and Competitor Keyword Targeting

Partner with influencers who promote your product with unique Amazon links.
Target branded and influencer-specific keywords on Amazon.
Bidventor adjusts bids dynamically during influencer campaigns to capture all related search traffic.

Real-World Example: Combining External Traffic for a Coffee Brand Launch

Imagine launching a new coffee product. You:

Run TikTok ads showing how your cold brew saves money.
Publish blog content about home coffee benefits.
Run Facebook ads with first-time buyer coupons.

Your Amazon PPC campaigns focus on:

Branded keywords like your coffee brand name.
Solution keywords like “save money coffee.”
Competitor terms like “Starbucks alternative.”

Bidventor monitors performance and automatically shifts budget to the best converting keywords, maximizing sales and minimizing wasted spend.

Final Thoughts: Scale Your Amazon Sales by Combining PPC and External Traffic

For Amazon sellers looking to grow fast, combining Amazon PPC with external traffic is no longer optional—it’s essential. This strategy drives more shoppers to your listings, improves organic rankings, and reduces overall ad spend.

Bidventor’s AI-powered bidding tool makes managing this complex strategy simple. It optimizes bids in real time to ensure every click from Facebook, Google, or influencer campaigns converts into a sale.

Ready to take your Amazon ads to the next level? Try Bidventor today and start maximizing your sales with smart, automated bidding.