How to Group Products, Keywords, or Targets to Improve ROI
If your Amazon ads feel scattered and your spend is hard to control, it’s probably not your product—it’s your campaign structure.
One of the most overlooked levers in Amazon PPC success is segmentation—how you group your campaigns, ad groups, and targets.
Done right, segmentation gives you:
Segmentation is the process of organizing your campaigns around meaningful differences—like:
Think of it as creating focused “buckets” so each ad group has a clear job.
❌ Don’t dump 100 SKUs or 200 keywords into one auto campaign and hope for the best.
✅ Do group with purpose for smarter decisions.
When your campaigns aren’t segmented properly, you often face:
Group similar products together to improve relevance and control.
Example:
Benefits:
Split ad groups based on keyword match type for precision.
Example (Keyword: “Keratin Shampoo”):
Benefits:
Group high-performing ASINs separately from new or underperforming ones.
Example:
Benefits:
Organize based on your objective—ranking, profitability, or awareness.
Example:
Benefits:
Bidventor makes campaign segmentation simple and scalable.
With Bidventor, you can:
Sellers using Bidventor have increased ROAS up to 4x by reducing waste and gaining clarity.
One seller split their 30 SKUs into three segments:
Results:
Q: How many campaigns should I run?
A: Start lean. Segment by major differences (product, goal, or performance), then scale as needed.
Q: Should I separate branded vs. non-branded keywords?
A: Absolutely. Branded and non-branded terms behave differently and should be managed separately.
Q: What if I only sell one product?
A: Segment by match type or campaign goal—even a single ASIN can benefit from structural clarity.
Segmentation isn’t about more complexity—it’s about more clarity.
When your campaign structure mirrors your business goals, Amazon PPC becomes:
Start optimizing your Amazon ads with Bidventor today.
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The BidVentor Editorial Team is a dedicated collective of Amazon PPC and paid advertising experts. We empower brands to unlock scalable growth through data-driven strategies, precision campaign management, and a relentless focus on ROI. Our mission is to transform your ad spend into your most profitable channel.
