Choosing the right keyword match type is one of the most important decisions you’ll make when running Amazon PPC campaigns.
Broad match, Phrase match, and Exact match each play a unique role in how your ads perform—and more importantly, how well they convert.
In this in-depth guide, we’ll explore the differences between Amazon’s keyword match types and help you determine which match type delivers the highest conversions, lowest ACoS, and best return on ad spend (ROAS).
Let’s dive into Broad vs Phrase vs Exact match and unlock your best-performing Amazon PPC strategy.
Amazon keyword targeting success depends on understanding how match types work. When you choose the wrong match type:
When used correctly, match types help:
If you’re aiming for Amazon PPC optimization, match types are not optional—they’re essential.
Broad match in Amazon PPC allows your ad to show for any search term related to your keyword, including:
Example: If your keyword is “wireless earbuds,” your ad could show for:
Broad match advantages:
Broad match disadvantages:
SEO Tip: Include related keywords and long-tail phrases in your content to support broad match relevance.
Phrase match triggers ads when a user’s search contains your exact keyword phrase in the same order, but with other words before or after it.
Example: Keyword = “organic coffee”
Your ad may appear for:
Phrase match benefits:
Phrase match drawbacks:
Use Phrase match keywords to attract shoppers with purchase intent, especially in the research phase.
Exact match offers the tightest control over when your ad appears. It only triggers when the exact search term or close variant is entered.
Example: Exact keyword = “organic coffee beans”
Triggers ads for:
Exact match advantages:
Exact match limitations:
Use Exact match for proven keywords that already convert well. It’s the most efficient way to drive Amazon PPC conversions at scale.
Many Amazon sellers unknowingly:
Without a smart match type strategy, even well-funded campaigns can burn budget without results.
Bidventor is an AI-powered Amazon PPC optimization tool that automates bidding, improves keyword targeting, and increases conversions while lowering ACoS.
It intelligently adapts your match type strategy to maximize efficiency.
You bid on “silicone baby bottles” as a Broad match.
Bidventor notices poor performance and low ROAS.
At the same time, the Exact match “silicone baby bottles” is converting at 4.5x.
Bidventor instantly reallocates spend to the Exact match, boosts the bid, and blocks underperforming Broad queries—boosting your conversions and reducing ACoS.
To improve your Amazon advertising strategy and increase PPC conversions, follow these keyword match optimization tips:
There is no one-size-fits-all. Each Amazon match type has its place:
The key is not choosing one, but using them together intelligently.
And with AI tools like Bidventor, you can automate these choices, optimize in real time, and convert better with less effort.
If you’re running Amazon PPC campaigns without a strong match type strategy, you’re leaving sales on the table.
The difference between Broad, Phrase, and Exact match can determine whether you waste budget or scale profitably.
Let Bidventor help you get it right.
With intelligent bidding, match type optimization, and real-time automation, Bidventor ensures you get more conversions for less spend—no manual guesswork needed.👉 Ready to boost your Amazon PPC conversions? Try Bidventor today and transform your keyword strategy with AI-powered precision. 🚀
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